I hate to break it to you. But it’s true. The Indian TV industry is facing a very big challenge for its sustainability. I think that it is looking towards a big demise in the coming 10-15 years. There are a lot of reasons for that like the internet, the lack of originality, lack of strong concepts for shows etc. Let’s go through them one by one.
The internet has undoubtedly provided a big source of entertainment throughout the world. The popularity of mini-series on YouTube was noticed as well as acclaimed by the world audience. The trend went popular in America. And soon it captured India. A lot of Indian YouTube Channels started making original mini-series as per the season format and before anyone knew it, they went viral. TVF was the biggest mover in this area. With its back to back successful mini series like Permanent Roommates and Pitchers, it drew the attention of the Indian audience and rest as they say is history.
With the youth already attracted to the season format while watching international shows, the lack of creativity and inability to present a decent realistic show from the Indian directors and production houses encouraged the viewers to look at other options.
It’s not like there aren’t good shows to watch on Indian television. The problem is that the good shows never end. And soon they becoming boring and viewers lose interest in them. Take ‘Tarak Mehta Ka Ooltah Chasma’ for example. It was one of the most watched shows in India at a time but its endless run created a monotony within the viewers and soon the TRPs started to drop.
The Indian TV industry, at this point of time, needs well-crafted shows not just for the sake of entertainment but also to give a new experience to the viewers because that’s what is going to hold them back. Such attempts have been made in the recent few years. ‘Yudh’, the mini-series on Sony television was an attempt by Anurag Kashyap to give the viewers a real thriller experience and he certainly did a good job at it.
Soap operas get boring with time. Obviously we cannot put them to a stop all of a sudden. But the pioneers of Indian Television have to see the need of the viewers and act accordingly to it. Every now and then I see a good show that starts but soon just to stretch the show the producers make the mistake of losing the charm of the show. In one word the Indian producers are nothing but – GREEDY!
I get the fact that everyone wants to make money. But to survive in the long run(and to get less hated by people) you’ve got to give people something good. If the Indian TV industry wants to survive it has to take some serious steps towards it. I can help them to start. Step 1- Cut the bullshit, folks. Make something real. Make something good. Otherwise I am getting Netflix soon enough.